Working in partnership with Pursuit Productions, Wylie Creative was tasked with the creative execution of a motion graphics based video overview of the CINC software product. The details of positioning CINC in the marketplace and highlighting key marketing messages were considered with the client in team meetings and directly translated in script writing and animation.
After many great ideas the creative team landed on the theme of a steady stream of solutions. This theme is expressed in voice over and visuals to impress upon the viewer that CINC combines a number of systems into one solution built for effectiveness. For the final animation we gathered together resources in script writing, voice over, music, and graphic design that follows the CINC branding guidelines.