Visit Aiken

The city of Aiken is located near South Carolina's western edge, just thirty minutes from the Georgia state line and the world famous golf city of Augusta. Boasting a rich history of turn-of-the-century power families and late-century Cold-War ties, Aiken is now a thriving Southern city and a particularly popular equestrian destination.

Scope

Wylie Creative first began a relationship with Aiken over six year ago. In that time, and in a rich partnership with MVO Marketing, Wylie Creative has produced the creative assets for several marketing initiatives including several iterations of their main website, visitaikensc.com. Since its initial launch, the site has become an invaluable resource for promoting tourism as well as a local resource for events and activities in and around the Aiken community.

Approach

As an activity and event resource site, Wylie Creative decided on strong color cues to designate the three main areas of focus for the visitaikensc.com content. These links reveal a Pintrest-style display of locations and activities, allowing the visitor to explore the area and plan a visit. The site was updated in 2015 to follow responsive design techniques and an edge-to-edge imagery anesthetic that utilizes a rich library of original photography.